For the Cadillac Formula 1 activation at the Australian Grand Prix, Stagekings partnered with Seeker Agency to deliver a premium brand environment that reflected the innovation and sophistication of one of motorsport's newest teams. From the custom internal fit-out through to the final installation, our team managed the fabrication and delivery of feature walls, branded architectural cladding, accessibility infrastructure, bespoke display elements and signature architectural features that elevated the visitor experience.

The activation was anchored by a striking Cadillac blue mirrored cube suspended above the precinct, creating an unmistakable visual landmark that drew visitors into the space. Inside, custom-built display plinths, a bespoke DJ booth, branded entry arch and premium finishes transformed the venue into an immersive brand experience that celebrated Cadillac's arrival in Formula 1.

Delivered through Stagekings' end-to-end project management process, every element was fabricated in-house before being installed on site by our experienced team. Combining precision manufacturing, custom stage design, event structure fabrication and accessibility solutions, the project demonstrated our ability to deliver complex brand activations within the demanding environment of a world-class sporting event.