SUNTORY -196
SXSW Sydney & Suntory’s Minus -196 brand activation 2024.
Stagekings was engaged by Akcelo to deliver a four-storey event structure designed for visual impact and public engagement. Spanning a 10m x 10m footprint and rising to 12 metres high, the installation featured a full Layher scaffold structure with integrated public access stairs, making it both immersive and accessible. Working alongside Better Sets, our team managed the structure’s full delivery, coordinating logistics, construction, bump-in and bump-out and project management. This high-profile brand activation demonstrates our strength in scaffold and truss hire, technical builds at scale while delivering complex outdoor structures. Stagekings continues to push boundaries in event structure fabrication, providing reliable staging infrastructure for Australia’s most innovative campaigns.
Project Snapshot
Client / Event: Suntory Minus 196° / Akcelo
Project Type: Brand activation
Scope: Four-storey Layher scaffold, 10x10m footprint, public access stairs, project management
Focus Areas: Scaffold hire, brand activation, public access structures
Key Outtakes: Elevated brand visibility, immersive guest access, seamless delivery in partnership with Better Sets
